City National Bank

Senior Vice President, Head of Sponsorships and Events

2024 - 2025

•  Directed 14 marquee sponsorships (Grammy Awards, Tony Awards, LA Galaxy), delivering 1.5x ROI and increasing brand exposure across key markets. 

•  Managed $12M annual sponsorship budget, optimizing allocation to achieve 15% efficiency gains without sacrificing impact. 

• Conducted in-depth performance reviews and comparative analysis of sponsorships, achieving a return above benchmark with a relative ROI (RAR) of 1.5x

•  Developed sponsorship performance dashboard, enabling data-driven decisions and ROI optimization for executive leadership. 

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Capital Group

Manager, Meetings and Events, North America

2022 - 2024

• Lead a team of seven North America-based event planners, driving performance, professional development, and standardized processes across regions.

• Manage 80+ global events annually, ensuring operational excellence, seamless logistics, and strategic stakeholder engagement.

• Drive event strategy and Corporate Access functions, boosting process efficiency by 46% and aligning initiatives with corporate objectives.

• Deliver $1.1M in annual cost savings through strategic vendor negotiations, budget optimization, and streamlined event execution practices.

• Leverage deep business acumen to align event strategy with long-term corporate objectives, influence cross-functional stakeholders, and lead process improvement initiatives.​

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MUFG Union Bank, N.A.

Senior Manager, Vice President Corporate Meetings, Events, and Sponsorships   

2015 - 2022 ​

• Produced 75+ high-profile corporate and client events annually, managing budgets of up to $1M per event. 

• Transitioned event portfolio to virtual and hybrid formats, achieving $1M cost avoidance while sustaining client engagement. 

• Led technology adoption (Cvent, Salesforce), improving attendee analytics and increasing ROI reporting accuracy to 96%. 

•  Earned Culture of Excellence Award (2019) for innovation and outstanding event execution. 

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15/40 Productions / Hawthorne, CA 

​Event Account Executive

2014 - 2015

• Produced multi-city experiential marketing events for M·A·C Cosmetics, generating $500K+ in direct sales and $1.5M in new business opportunities.

• Directed cross-functional vendor teams of 15+, ensuring seamless execution of high-impact brand activations.

• Elevated social and trade media engagement by creating strategic visual and written content, reaching 100K+ followers across Facebook, Instagram, LinkedIn, and BizBash.

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The Beverly Hilton / Beverly Hills, CA

​Director of Quality and Guest Experience

2012 - 2014​​​​

• Implemented strategic initiatives to enhance guest loyalty and brand compliance, achieving 95% Hilton Quality Assurance adherence during bi-annual inspections.

• Leveraged guest satisfaction data and KPIs to drive targeted service improvements, elevating annual guest satisfaction scores to 82%.

• Developed and delivered quarterly training programs with the Forbes Training Team, raising service standards and boosting satisfaction scores by 15%.

• Directed rebranding campaigns across teams, managing photoshoots and marketing materials to strengthen brand impact.

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The Beverly Hilton / Beverly Hills, CA

Senior Catering Event Manager

2007 - 2012, promoted 2012​

• Managed 60+ luxury events annually, driving a $3M sales target and overseeing full event strategy and execution.

• Directed the Golden Globe Awards and six afterparties, serving 7,000+ guests and managing high-profile contracts, including The Trevor Project gala ($2M raised).

• Managed contracts for the Milken Global Conference (3,000 attendees), Television Critics Association Tour (250 attendees), and The Trevor Project gala ($2M raised).

• Partnered with Hilton Brand Management to secure 265+ PR-worthy events annually, elevating brand visibility and impact.